01 / PRODUKT
DIGITAL MEETS PHYSICAL
Physical environments, furniture and projected imagery become one experience.
CREATIVE DIRECTOR / PRODUCTION DESIGNER
STORIES YOU CAN STEP INTO.
LIVE SHOWS / IMMERSIVE WORLDS / FILM & TELEVISION
Explore my workGEOMETRIC LIGHTING / FILM & TELEVISION
View projectPRODUKT / CREATIVE DIRECTION
Before immersive entertainment became an established creative category, I was directing experiences that brought audiences into fully realized worlds.
As cofounder and Creative Director of Produkt, I conceived the concepts and directed the integration of scenery, performers, music, lighting, sound and projected imagery—assembling specialist teams around one cohesive experience.
CREATIVE LEADERSHIP
My role was to develop the creative premise, brief and direct collaborators, and shape their contributions into a unified audience journey—from the first idea to the finished show.
SELECTED COLLABORATORS
Credits describe the collaborative body of work; individual project credits can be refined as archival details are confirmed.
I create worlds people can step into. My work connects live entertainment, immersive environments and scripted storytelling — from the first creative idea to the finished audience experience.
As a cofounder of Montreal-based Produkt, I conceived and creatively directed live events and experiential environments, bringing together music, performance, scenic design, lighting and moving imagery.
Moment Factory was a close creative collaborator during my Produkt years. I developed the concepts, established the creative direction, briefed their team and oversaw the integration of visual content with the physical and theatrical experience.
My subsequent film and television career deepened my experience in narrative worldbuilding, set decoration, specialty builds and technical execution — most recently in the Decoration Department of Star Trek: Strange New Worlds for CBS Paramount.
Today I bring those disciplines together: scripting and creatively directing concerts, live shows and immersive experiences where scenery, performance, lighting, sound and projected imagery work as one.
CONCEPT / STORY / DESIGN / EXPERIENCE
Creative direction began with live entertainment. I cofounded Produkt in Montréal with Carlos Coreal and Alex K. At Produkt, I conceived and creatively directed concerts, branded experiences and large-scale events, bringing together scenery, performance, lighting, sound and imagery.
A longstanding creative collaboration. Moment Factory was a close partner on projects requiring innovative imagery and its integration into the experience. I originated the concepts, led the overall visual direction and oversaw how their contributions worked with the physical environment.
Worldbuilding for the screen. In film and television I expanded my understanding of scripted environments, set decoration, specialist fabrication and the practical coordination needed to bring ambitious worlds to life. My recent work includes the Decoration Department of Star Trek: Strange New Worlds.
Bringing it all together. I now want to lead experiences that unite narrative, physical scenery, performers, lighting, sound and projection mapping — from early concept and scripting through design development and delivery.
SELECTED LIVE-EVENT WORKPerformance, image and environment.Explore live projects →Stories, spaces and human encounters.
Conceived together. Brought to life together.
Immersive live shows, concerts, environments and multidisciplinary storytelling.
02Scenic elements, specialty props and custom builds that help bring a screen world to life.
03Retail pop-ups, brand activations and live encounters, shaped through people, place and digital content.
04Concept studies, visual development, technical drawings and plans for bringing ideas to life.
WRITING & CREATIVE DIRECTION / PROTOTYPING & R&D / FABRICATION & PRODUCTION
Performance. Digital worlds. Physical presence.
I bring performers, costumes, moving images, sound and built elements into one connected experience. The story lives in the room—and in the people who bring it to life.
Selected earlier work from my live-event creative direction, alongside clearly identified recent studio concepts.
Product display, digital scenery and live hosts within a transformable retail space.
STUDIO CONCEPT / VISUALIZATION — a proposed experience, not a completed installation.
Costume, gesture and live presence give an environment a human story.
Projected worlds meet built platforms, furniture and architecture.
A shared audience journey, shaped through stage design, performance and surrounding imagery.
Music, performance and moving imagery come together as one live moment.
EARLIER PROJECTS & COLLABORATIONSCoors Light and Heineken sales conferences, Ubisoft’s Christmas party, W Hotel Montréal, and live shows produced by Produkt.
Creative collaborations included Pascal et Jérémie, Moment Factory and many other artists, performers and production partners. These photographs document earlier work in live entertainment and experiential design.
I develop the premise, characters and audience journey, with scripts, dialogue and story beats to shape how the experience unfolds.
Spaces, objects, props, costumes, light, sound and visual content establish the world and make its story tangible.
Actors, performers or hosts can inhabit that world through scripted scenes, character-led interactions and encounters with guests.
I shape the timing, movement and production around the audience, bringing design, content and performance together as one experience.
On Star Trek: Strange New Worlds, my work was overseen by Set Decorator Justin Craig and Production Designer Jonathan Lee. Both encouraged me to experiment with materials and propose ideas, including details not specifically scripted, that could enrich the visual environment.
Proof of doing. ↙
One of my first assignments on Star Trek: Strange New Worlds was the shuttle yoke, throttle and scope. These images follow the custom controls from workshop fabrication and installation through to their appearance on screen.
IDEAS IN DEVELOPMENT / CONCEPT EXPLORATIONS
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